About Us

Birzon Jewelers, a division of Sid Birzon Incorporated has been providing the Buffalo New York area with fine jewelry at affordable prices since 1952. Sid Birzon Incorporated was started and operated by two brothers, Sidney and Gerald Birzon. They began as wholesalers, selling jewelry throughout the northeastern United States. Our Legacy has been built on our longstanding customer satisfaction with each and every piece of jewelry we sell. In 2005, Birzon Jewelers sought a new direction.

After 50+ years in downtown Buffalo, the store decided to take up new roots in the suburbs. We relocated to our current location at 1376 Niagara Falls Blvd Tonawanda NY. Currently, Keith Birzon, Gerald Birzon’s son and Howard Hilfstein, a GIA graduate gemologist and 35 year expert in importing and exporting diamonds and colored gemstones personally work with clients and oversee day to day operations at the store. Our reputation depends on our excellent customer service, quality of our merchandise and our integrity. We stand out because of our family values and our personal approach to the jewelry business.

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