Birzon Jewelers, a division of Sid Birzon Incorporated has been providing the Buffalo New York area with fine jewelry at affordable prices since 1952. Sid Birzon Incorporated was started and operated by two brothers, Sidney and Gerald Birzon. They began as wholesalers, selling jewelry throughout the northeastern United States. Our Legacy has been built on our longstanding customer satisfaction with each and every piece of jewelry we sell. In 2005, Birzon Jewelers sought a new direction.